Developing Your Personal Brand

Course Aims:

This course is designed to support people who want to improve their personal presence and brand for high impact and influence on other people. People with a strong positive brand are more effective in building relationships and generating valuable business and contacts.

Course Objectives:

At the end of this course delegates will be able to:

  • Understand the core components of their own unique brand.
  • Apply practical techniques to immediately improve their personal presence.
  • Use their personal brand to initiate and build successful business relationships.
  • Have greater impact in group meetings, presentations and other selling situations.

Duration/Location:

1  day/In house

Role and importance of  Personal Branding

  • What is it and why is it so important?
  • Context for building successful business relationships
  • Role modelling
  • Defining your own goals

Core Personal brand Building Blocks

  • Understanding your Personal Power and style
  • Verbal communication
  • Styles and levels of listening for impact
  • Optimising non-verbal communication
  • Facial expressions
  • Voice control and impact
  • Posture and body movements
  • Importance of dressing and grooming
  • Charisma and aura, how to improve

Personal Brand in Action

  • Making a strong first impression
  • Maximising Initial greeting
  • Emotional intelligence “I’m OK, you’re OK”
  • Genuine interest and curiosity
  • Appropriate humour
  • Active Listening, power of empathy
  • Core business offering – making it attractive

High Impact group presentations

  • Group presentations & networking
  • Golden rules of high impact presentations
  • Optimising follow up communications
  • Consistency of communication and style

Action Learning

  • Transferring learning back to the workplace
  • Importance of  feedback, and commitment
  • On-going evaluation of your personal impact