What to do if you feel that you are on different wavelength to your client?

09 Jul 2009

This interesting question poses a dilemma for any coach or management development trainer. There are a number of questions to consider here which usually entails you trying to get to the root cause of the problem or difference of opinion.
Is it a difference caused by personalities, philosophy, or style and approach?
If it is a problem caused by personality differences then either get over it - after all they are the customer - or replace yourself with another personality who relates better to them than you do.
If it is a philosophical difference then you should aim to get to the bottom of this difference and aim to resolve it with the client by relating it to the needs of the business and for the audience to whom your training or coaching is directed.
If it is a difference in style or approach of your training/coaching then again you should understand how and why the client sees it differently and to assess what would be best for the end customers involved and if necessary and appropriate to adjust your style and approach as required.
If however it is a fundamental difference of principles then you need to decide how mportant these principles are and whether or not in comprimising on them you would lose your integrity and the integrity of the work that you are being asked to deliver related to the objectives that you have been asked to achieve.
In summary therefore it is your job as a coach/consultant/trainer to understand your client's wants and needs and to get on their wavelength and deliver to their objectives - unless it fundamentally conflicts with your principles and values.