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How to keep the business going during the summer holidays.

Many businesses have quiet periods during the summer holiday months and also during the Christmas and New Year break. How should we plan, organise and structure a B to B business like a Management Training and Coaching business to minimise the impact of this slowing down of client activity?
The first consideration is to plan your revenue and workload accordingly. There is no point in planning to generate or receive significant revenues when your clients are away on holiday. Be realistic. Equally the fixed costs of your business will continue - even while you and your staff are away – so you need to budget for this and to watch the cash flow carefully.

A second thought is to make sure that we plan for our staff to take the bulk of their holidays during these quiet times - but to leave a capable skeleton staff in the business to deal with any outstanding work or unplanned or unexpected requests that do come in. This may also be the time to get the Office tidied up and to attend to the “in house” projects that may not be given your proper focus and attention in the busy client times.

To let customers know that we are not expecting to deliver much work to them during these quiet periods – but that you get on with design and preparation work in these light periods. You are very unlikely to get groups of people together during holiday times for training courses or for team development events – but you may find that individuals are available for individual coaching sessions, small group work or consultancy projects.

So with careful and realistic planning, communication and judicious use of your resources you can make the most effective and efficient use of these slower holiday periods and keep the business ticking over.